The Recruiting Shortcut That Works, and the One That Doesn’t

Two Families, Same Goal I talk with a lot of families who want the same thing: a spot on a college roster. Some of them find a recruiting shortcut there. Others spend a year and a half chasing something that was never going to pay off. The difference usually comes down to which shortcut they […]

The Situation Where the Standard Athletic Director Advice Does Not Apply

The advice that sounds right until you use it Most guidance for running a school athletic department assumes one thing: that sports and academics are competing for the same student, and your job is to referee that tension. Protect study hall. Cap practice hours. Keep the coach in his lane and the teacher in hers. […]

What I Got Wrong About Building A School’s Athletic Culture

The mistake I made early on When I first stepped into athletic administration, I thought my job was mostly logistics. Scheduling games, booking officials, making sure buses showed up on time. If the calendar worked, I figured the department worked. That view held up for about a season. Then I noticed something. Teams with the […]